Real Estate Investing
For Retirement
Measurements of Success
We understand that the size of a facebook group or the amount of likes on a video doesn’t equal to money changing hands or being made. Our focus is on the content to give value and create a brand and following. that clients and potential clients views us as an expert in our field.
Client Acquisition Goals
Rasie Capital
Building the brand will assist with the ease of raising capital from potential passive investors. Position ourselves as an expert will make the conversation to invest their money with us much simpler
Purchase Properties
As part of position ourselves as an expert in our field we will catch off market properties people are seeking to sell. Marking referrals for us to invest much easier.
Sell Properties
Our goal is to catch real estate clients for the brokerage for either buying or selling, representing them as their real estate agent in the transaction
Performance Goals
Increase Podcast Downloads
The podcast is designed to help give tons of value, network with other individuals who are further than ourselves and ultimately have the listener view us as experts
Grow Facebook Group Membership
Our Facebook Group is the top of our funnel. It is where we can talk to potential clients, share information and give value, ultimately resulting in sales
Increase Youtube Viewers
Youtube is much like the podcast but with the goal to send people into our facebook group and even follow us on platforms such as facebook
Increase Personal Brand Engagment
Misty and I are building a brand. That brand is about making us the experts in what we do and sharing our story so ultimately we can help other do the same with real estate investing
Target market
Our target market are established adult who are in their 30’s and older. These adults typically have a home to sell or are looking to buy. they are also more likely to start retirement planning. Looking to build retirement through an alternative investment other than stocks or mutual funds. Our target market is primarily the generation that grew up on facebook. Although they are on other platforms we can target them there as well repurposing the content.
Our favorite clients to work with are older people, Misty and I seem to work even better with people who are many years our senior, in there 50’s and 60’s. That age group makes for a great target of raising capital through private investors and even selling their home due to downsizing.
Social Media Marketing Explained
The same content posted on Facebook can be posted on Instagram
Real Estate Investing For Retirement
The real estate investing is comprised of two main areas, The facebook group and podcast. They go hand and hand.
Facebook Group
The real estate investing group is built to help bring real estate clients, some are for helping people buy or sell a house and the other type of clients we are working to build from the group is investor clients. People who want to invest in real estate passively. In the eyes of the consumer we are building the brand as an expert in real estate investing. Our goal with the group is to give value to the followers so that they will not only engage but ultimate send us a direct message asking for advise or help in one of those areas.
Our brokerage goes hand and hand with the investing group because our circle of influence is within that group. As long as the content is consistent with the right message the clients will show. it has been proven but has to stay consistent.
Facebook Group Marketing: Real Estate Investing For Retirement
- Reels & Personal Facebook Posts
- Commenting within other real estate groups (This is something I would do)
Podcast
Our goal with the podcast is to be in someones ear, on their morning drive to work or any other time during the day. When they learn something they become connected, reinforcing to them that we are “The Experts”
The podcast is on iTunes, Spotify, Audible, & Google Podcasts. It is hosted by spreaker so there is not a need to manage all of those. Once it is uploaded to spreaker’s hosting it is automatically available to listen to on the other platforms. We film the podcast so they can be loaded on youtube but also so that we can create more content to share and help spread the podcast popularity.
Podcast Marketing:
- Reels Posted on Personal Facebook & IG
- Reels Posted in other facebook groups
Real Estate Investing Posting Goals: 1x Day
- 2 Reels a week
- 2 Written post
- 1 Share of New Podcast Episode
- 1 Engagement Post (Asking a Question)
Real Estate Brokerage
Our leads do not come from the traditional business page. Although we have one it is more to just keep it current.
- Memes
- Just listed
- Spotlight clients
- Podcast Reels
- Share podcast episodes
Ultimately our goal is to get positional customers in to our facebook group or listening to the podcast. When someone does go and look us up we want to to think “They have an active page” it doesnt have to be the main focus but just simple and consistant content.
Marketing & Sales Funnel
Real Estate Investing For Retirement
Podcast, Facebook Group, & Youtube
Marketing & Posting Schedule
Monday
- Post Reel On Facebook & Instagram
Thursday
Post Podcast, Youtube & Facebook Group
Schedule In Advance
- Post Audio Podcast Episode (6:30am)
- Post Youtube Video Podcast (6:30am)
- Send Email Blast Announcing Podcast Episode (Sendinblue)
Post On Thurday
- Post Link to Audio Podcast (Real Estate Facebook Group)
- Post Youtube Podcast Video (Personal Account)
Monthly Results Tracking
Use a google spreadsheet to track measurable results on a monthly basis
Facebook Group Membership Growth
Track how many new members are added each month
Facebook Group Engagement
Tracking engagement, active members
Podcast Downloads
Track how many downloads each month.
Youtube Growth
Tracking Video Views & Subscriber Growth
Marketing Training
Short & Long Form Content
When to use what….
80/20 Rule Posting on Social Media
The 80/20 Rule is simple. 80 percent of the posts are giving value and entertainment. 20% of posts should be making an offer. So out of 5 posts, 4 will be value and entertainment and the 5th post will be making and offer.
Offers Ideas:
Real Estate Investing: Who is interested in learning more about investing passively in real estate investing? Slide into my DM’s and lets schedule a call!
Real Estate Brokerage: Need to find a place to rent? You can use a realtor for no charge to you. Slide in to the DM and we can help you find your next home
Reels and Youtube Shorts Strategy
Reels and Shorts are ment to create exposure
Sometimes posted on personal page too
Hashtags: #RealEstate, #RealEstateInvestor #RealEstateInvesting
Podcast Audio
Saving Newly Record Podcast Content
Always save to google drive & vimeo
Edit & Upload Podcast Audio (Adobe Audition)
This is how to edit/create the podcast
Sharing Podcast Audio to Real Estate Investing For Retirement Facebook Group
Create Reels that you can use on all social media platforms at once
Facebook: 60 Seconds
Instagram: 90 Seconds
TickTok: 60 Seconds
Youtube Shorts: 60 Seconds
Hashtags: #RealEstate, #RealEstateInvestor #RealEstateInvesting
Podcast Video
Editing Video (Adobe Premiere)
Create Reels that you can use on all social media platforms at once
Facebook: 60 Seconds
Instagram: 90 Seconds
TickTok: 60 Seconds
Youtube Shorts: 60 Seconds
Hashtags: #RealEstate, #RealEstateInvestor #RealEstateInvesting
Editing Full Podcast (Adobe Premiere)
Create Reels that you can use on all social media platforms at once
Facebook: 60 Seconds
Instagram: 90 Seconds
TickTok: 60 Seconds
Youtube Shorts: 60 Seconds
Hashtags: #RealEstate, #RealEstateInvestor #RealEstateInvesting
Upload Full Podcast to YouTube
Here are the groups to focus on sharing:
- Real Estate Investing For Retirement
- BRRR Invest
- DFW Real Estate Investment
- Texas Landlords
- White Rock Realty Agents
- Bigger Pockets Fans
- My First Million in Multifamily
- DFW Real Estate Investor Club
Facebook Groups (Post & Share Content)
Here are the groups to focus on sharing:
- Real Estate Investing For Retirement
- BRRR Invest
- DFW Real Estate Investment
- Texas Landlords
- White Rock Realty Agents
- Bigger Pockets Fans
- My First Million in Multifamily
- DFW Real Estate Investor Club
Email Marketing
As a part of the facebook group. We collect emails. Email marketing is a great way for us to market the podcast and any other content such as youtube.
Creating one simple text email per week that announces the podcast or any other youtube video, blog post or other content would be a great way to push the content to current contacts.
- Email New Podcast Episode Announcements
- Email New Youtube Videos
- Email New Facebook Group Post
Email Blast (Sendinblue)
Create Reels that you can use on all social media platforms at once
Facebook: 60 Seconds
Instagram: 90 Seconds
TickTok: 60 Seconds
Youtube Shorts: 60 Seconds
Hashtags: #RealEstate, #RealEstateInvestor #RealEstateInvesting
Sample Email Marketing
Here is a sample email marketing email from Neil Patel. Clean, cut, to the point. Not flashy or spam looking. In fact his emails reach my inbox regularly because of the fact they are text emails.
Scheduling New Podcast Guests
Extra Tutorials To Improve Skills
How to Create Reels
Create Reels that you can use on all social media platforms at once
Facebook: 60 Seconds
Instagram: 90 Seconds
TickTok: 60 Seconds
Youtube Shorts: 60 Seconds
Simple Edit Audio (Adobe Audition)
This video is not required but it is about simple editing of audio that can help you improve your skills.
Tutorial (Adobe Audition)
This video is not required to watch but will help you learn more about adobe audition
